InformeDesign Research

http://www.informedesign.umn.edu/Rs_detail.aspx?rsId=3082

EMOTIONAL RESPONSES TO COLOR IN TURKEY
Design of the built environment is intrinsically linked to color because people experience their surroundings through perception, cognition, and meaning associated with color.
Individuals’ response to color may depend on age, gender, cultural background, and linguistic considerations
Pink: romanticism, enjoyment, warmness
Orange: vivid, striking
White: purity, hygiene
Even though this article is focused on residential, it still applies to public the public. Color influences the way people feel about their surrounding. I think using the colors orange, pink, and white will create a balanced environment.


http://www.informedesign.umn.edu/Rs_detail.aspx?rsId=3387


PSYCHOLOGICAL IMPACT OF CEILING HEIGHT IN RETAIL SPACES
Ceiling height may influence the way consumers process information: Higher ceilings= freedom that leads to abstract processing (think of products in non-traditional, more creative ways to fully understand the product)While Lower ceilings= confinement that leads to concrete, item-specific processing ( think in item-specific, detailed ways, to fully understand the product.)
I think by using high ceilings in my salon will make the customers feel more comfortable about their new hair style.


http://www.informedesign.umn.edu/Rs_detail.aspx?rsId=1649


STORE ATMOSPHERE INFLUENCES CUSTOMERS
It is important to understand the influence of store atmosphere on customers' perceptions of store image, because relying solely on sales incentives may not be enough to attract customers. Using décor and the interior design of a store to communicate and reinforce the nature and image of the store. 
The atmosphere of a store is a big factor when it comes to keeping customers interested, not just in your product but coming to your store. A salon isn't primarily about it's product, it is about the customer experience & atmosphere that is created while getting their hair done.